European Airline Market
Low cost vs Legacy carriers
Since the advent of low cost airlines in European Skies, the Airline industry has seen fierce competition. On point-to-point short haul flights, low costs carriers have bled legacy carriers dry. On long-haul services, these same low costs operators are breaking their teeth trying to enter a market, which is owned mostly by well-established legacy carriers.
The European aviation market is a very dynamic environment. It is composed of a multitude of airlines, most of which are old national flag carriers, challenged by their own lack of flexibility and new low cost airlines. The sky is littered with failed airlines such as Sabena or Swissair, faltering airlines such as Corsair, AF-KLM, Alitalia or Lufthansa, and flourishing airlines such as Iberia or Ryanair....